Philosophy

The world is changing. Art isn't keeping up.

In the current system, virtually no one wins. Painted art remains exclusive, gatekept and prohibitively expensive, meaning most people don't get to interact with it. Most artists are struggling to make a living. Every other creative medium has seen technology bring them from the elite to the public, but fine art stands alone in being valued primarily through scarcity.

We think great art - in its intended form - should be part of our everyday lives. It should be enjoyed by all, not just ultra-wealthy collectors.

In solving this problem, we can create new income streams for working artists to make significantly more money, on their terms. And, counterintuitively, we believe this won't cheapen original works for artists but make them all the more valuable.

of Americans have never purchased art. 48% cite high cost as the primary factor.

of local galleries have gone out of business in the past year alone due to lack of scalability.

of professional artists in Canada bring in less than $10k/year from their artworks.